A bunch of dating sites, including Match and Plenty of Fish, expect this Sunday to be their busiest day of the year. In fact, Match.com thinks they’ll see a 42 percent spike in new people signing up to the site on January 7th. Why is this Sunday such a big online dating day? One reason is that it’s the first Sunday of the new year -- and Sundays are already a popular day for online dating.
According to Plenty of Fish spokesperson Kate MacLean, "The start of a fresh year symbolizes new beginnings, and singles may be feeling particularly excited and hopeful about the future. Also, after spending the holidays solo and/or with family, and being asked the dreaded question -- 'Why don’t you have a partner yet?' -- many singles start off the year armed with a resolution to find love."